When you are building an online business the main object is to make sales and the only way you are going to do this is to advertise. Obviously there are all the paid methods, but another way is organic advertising.

So what is organic advertising and why use it? Organic is when the search engines find your content and put it on Google, Yahoo etc in the left hand side of the search page. This is basically free advertising and not to be confused with the right hand side sponsored entries.

These placings have many advantages, if they are of good content they can stay there for months if not years and will give the searcher information about your online business as well as a link to click on. They can be found again on the same page, unlike pay per click advertising where one minute they are there, the next they are not.

Also they are a way of getting your site ranked by the search engines and accepted so that if you are planning on using pay per click in the future, your site will already be ranked and hopefully accepted. This can work for bricks and mortar companies as well as online businesses and so knowledge of what the search engines are looking for is imperative.

So how do you get your site onto the first page of Google etc. It is all about keywords. There are different ways of organic advertising, one of which is article writing and a keyword rich article if niche targeted is a popular choice with search engines. Other ways are videos and blogging, the latter being a particularly important part of your organic advertising. By keeping your blog updated and working on its page ranking you will find this can only help your online business advertising.